NBA AUTHENTICS 2024
Game ready
Game ready product built with innovation, style, and comfort in mind. The product is refreshed and evolved with better performing materials and expressive color blocking. The collection includes a jacket, pant and shooting shirt with franchise specific designs.
PRior YEARS
2021
2023
2022
Lockin Mentality
DESIGN FOCUS
Performance Materials
Sport Authentic Color Blocking
COLOR BLOCKING INSPIRATION
The design takes inspiration from basketball specific color blocking that harkens back to different eras of the game. It brings energy to the court while amplifying the teams identity.
DESIGN IDEATION
ILLUSTRATOR LINEART to CLO3D ILLUSTRATION
